whitepaper   Content 2026 – What strategy adjustments you in the age of AI

Contents of Content 2026

• Google's shift to LLMs
• How can I optimize my content strategy?
• Optimization for machines
• Recap: Consequences of the current trend

What strategic changes you need in the age of AI

2025 was a crazy year. Old content techniques no longer work, organic traffic has fallen by up to 60%, and we are experiencing one of the most fast-paced times in the history of marketing. Every day, we are bombarded with new content on AI, social media strategies, and important factors in GEO. This flood of content can be a little overwhelming, which is why we have created this white paper for you. In this white paper, our Inbound Marketing Manager Sabrina shares all her learnings from the last few months to help you develop the best content strategy for 2026.