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Turn chaos into flow with Digital Asset Management

Digital Asset Management (DAM) is your central hub for assets in the cloud. By giving your team one single source of truth for all assets they find files in seconds and share them with ease, while you cut costs along the way.

▶ 14-day free trial—no credit card, no strings attached.
Digital Asset-Management-System für KMU & Enterprise

The value of DAM How Digital Asset Management boosts your productivity

As content volumes keep growing, employees spend about 2.5 hours per week searching when they must rely on folder structures. pixx.io stores everything your teams need in one place and turns searching into finding: AI and metadata cut search time to seconds and boost your content ROI.

The difference between a DAM and a folder? Speed and structure. Instead of clicking through endless subfolders, you find assets instantly with keywords, metadata, and dynamic collections.

But DAM goes beyond storage. You can share assets inside and outside your company, and even gather files from externals—saving time when working with photographers or content creators, without worrying about the “right” place to work together.

With pixx.io, you also handle feedback, content lifecycles, and media workflows right inside your DAM.

DAM SOFTWARE FEATURES 6 reasons why you need Digital Asset Management software

Cut costs with smoother workflows

With the pixx.io DAM solution, you manage the entire content lifecycle in one place and save money and time—no switching between tools. Collect files from external partners and align instantly with comments. If you are a designer, you can open files directly in Adobe, approve, archive, or access them in other systems.

Keep brand consistency

Use a brand portal to share brand assets with your colleagues. No more asking for the latest PowerPoint template, brand guide, or logo. A brand portal puts everything in one place, so everyone gets what they need and presents your brand the way you intend it. Permissions keep assets safe and used the right way.

Stay safe

With a DAM system, you stay on top of model releases and license expirations. pixx.io shows you exactly how you and your colleagues are allowed to use each file and notifies you automatically before a license expires.

Integrate easily with your stack

With REST API, CDN and ready-to-use integrations, the DAM tool by pixx.io connects smoothly to your existing setup. This way, you always keep a clear overview, even of media spread across other systems.

Communicate seamlessly with partners

Use your own PR platform to supply journalists and partners with press releases, images and content. Brand it your way, lock it when needed: Portals adapt to you and your branding.

Collaborate better with feedback in one place

Feedback stays where it matters when you work with DAM: on the file itself. All comments by colleagues and externals stay in one place, and focus points let you pinpoint the details.

What customers say about pixx.io
“pixx.io is a real gamechanger for us in terms of media management. Via pixx.io, we make image data available to our customers all over the world. This ensures that the relaunch of the Underberg brand can be rolled out globally and uniformly. The PowerPoint integration, for example, allows me to search for files super fast directly in the interface. With one click, the desired image is then directly in the appropriate format in my slide. This is not only practical and efficient, but also really fun to work with.”
Lukas Stötzner Produktmanager
What customers say about pixx.io
“We introduced pixx.io to professionalize the delivery of media within the company.”
Nicole Brandt von Secunet
Nicole Brandt Senior Marketing Manager
What customers say about pixx.io
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“Licensing indicates to employees which image rights must be observed when passing on media; this applies in particular to passing on images to the press, tourist service partners and social media. This is a relief in the daily work for the whole team and ensures the safe handling of image rights.”
Doris Anette Schuetz von Luebeck travemuende
Doris Annette Schütz Head of press department

Looking for a Digital Asset Management system?
We'll help you find it!

Find out what's important in digital asset management and how to find the best digital asset management software for your business. Our experts are here to help you choose the right DAM and features that really matter.

How teams benefit from DAM Who uses DAM software?

Almost every department in a company benefits from managing its media content with DAM software:

  • Marketing keeps brand assets on track and uses the DAM tool to easily manage, align, and distribute them.

  • Design stores raw files, edits them through integrations, and saves final versions in various formats right where other teams need them.

  • Sales grabs the latest decks, product images, and ready-to-share marketing content right from the DAM mediaspace.

  • IT handles DAM setup and makes sure access rights are secure and simple.

  • PR & Comms share press kits and press releases, PR content and brand material with a single link so the press knows what your company is up to.

  • HR & Training deliver videos, guides, and internal knowledge resources safely to the right people.

  • External partners upload assets, give feedback, and get secure access to the files they need for the project they are working on.

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Top-level security, verified

When you work with pixx.io, you’re working with a tool that meets the highest security standards. That’s not just a claim—it’s proven by TÜV Rheinland certification.

More than 1,600 teams already rely on the security of our DAM software every day.

Data hosted in Germany
GDPR-compliant platform
ISO 27001 certified

Frequently asked questions for Digital Asset Management

What are digital assets?
Digital assets are files that are stored digitally, whether in the cloud, on a server, or on a hard drive. While the term “digital assets” is also used in finance, in DAM software it’s all about managing a company’s media and content.
Think of it this way: your media assets are just as valuable to your business as financial assets like stocks and funds are to a broker. Managing them well makes all the difference.

Common examples of media assets include
• Images
• Videos
• Graphics
• GIFs
• Audio files
• Contracts
• Text docs
• Presentations
• PDFs
• Spreadsheets
What is Digital Asset Management?
Digital Asset Management (DAM) is software for organizing, finding, and using media files. A DAM makes assets instantly searchable and streamlines every step of your media workflow—from sharing and feedback to embedding content where you need it.
How does a DAM system work?
At its core, a DAM system combines powerful search, filters, and collections to help you find the assets you need. Behind the scenes, several key features ensure a smooth experience:

Tagging & metadata:Add keywords manually to the files you upload to your DAM or let AI do the work. Face recognition makes your life even easier: Let AI identify people and auto-tag your assets.
License management: Store license details for each file and automatically block expired assets to make sure your team only uses content that is approved and good to go.
Version control & variants: Keep every version of your assets tied to the original file and review them all in one place.
Permissions & approvals: Use detailed permission settings to make sure that each user only sees the files meant for them.
Workflows & integrations: Share and collect files via links or portals, connect to other tools through APIs, and automate your entire media workflow.
When do I need a DAM system?
If it takes you more than a minute to find a file, it’s time for a DAM. Searching through endless folders is not just frustrating, it’s a waste of valuable resources.

And there’s another clear signal: when your company starts thinking about rolling out guidelines for how media should be saved, a DAM system is the smarter move. Instead of rigid folders, it organizes your assets with metadata, making them easier to search, share, and control.

Other warning signs include constant “Can you send me that file?” requests, slow access to important content, and teams struggling to keep media consistent across departments.

What’s the business case for a DAM system?
The main reason to use a DAM is productivity. Instead of wasting hours digging through folders, teams that use a DAM tool find files in seconds. That time saved translates directly into cost savings—studies show a DAM delivers an average ROI of 280% for small teams. On top of that, 74% of users report significantly less stress once they stop hunting for files.

But there’s more:
• Compliance: Avoid legal risks by automatically blocking access for assets with expired licenses.
• Consistency: Keep your brand image aligned across every channel and every department.
• Collaboration: Streamline feedback and content approvals to speed up production.
How can I integrate pixx.io into existing workflows?
Rolling out a DAM isn’t just about software, it’s about adoption. Change management is key to making sure your team embraces the new system. That’s why DAM providers like pixx.io offer live workshops and webinars where your team can quickly learn the basics of collaboration inside the platform.

To make DAM an essential part of your business, build a clear metadata taxonomy and set tagging rules so brand assets stay consistent.

If you plan to connect pixx.io to your existing tools like e-commerce platforms, that’s easy: Simply use our REST API and ready-to-use integrations.
Is it possible to integrate pixx.io with my PIM?
Yes. You can link pixx.io with your PIM through our REST API or one of our plugins. In case you need support, we work with a strong partner network to make implementation fast and smooth.
What does a DAM system cost?
The cost of a DAM tool depends on your team’s needs and setup. Check out our pricing overview or start a free trial to find out which features are best for you and your team.
How do I choose the best DAM system for my company?
The easiest way is to find a DAM system that truly fits your business is to start with a clear list of requirements.

Ask yourself:
• What compliance rules does your IT team need to follow?
• Which features matter most to your team?
• Which integrations are must-haves?
• Is it possible to try out the DAM with a free trial account?
• Does the provider offer onboarding support and training?

Bring your asset management into the flow

With pixx.io you can organize your files more efficiently while highest security standards, smart search functions and easy onboarding keep your back clear.
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