Digital Asset Management: Why you need the workflow tool

If you work with images or videos on a daily basis a tool for digital asset management (DAM) saves you a lot of time. A DAM platform helps you organize all your digital assets securely and in one place. In this article, you'll learn how this can also help your colleagues, how a DAM improves your everyday workflows, and what defines a good software solution. 

DEFINITION AND CORPORATE TASKS What is Digital Asset Management?

A Digital Asset Management, or DAM, is a software for storing and organizing digital assets. You may be familiar with the term assets from the financial world. However, the assets we're talking about here have nothing to do with property or capital investments. Rather, we are talking about digital media assets of companies. 

OVERVIEW OF DAM SOFTWARE FEATURES What are the main advantages of Digital Asset Management?

One single place for all media files

In a DAM tool, employees and external parties have access to files that are relevant to them, depending on their roles and rights - from any location and device. Individual permissions can be used to define what certain user groups are allowed to do in the tool.

Appearance conforming to your brand

The interface of many digital asset management systems can be customized to match your company's branding. This supports your brand presence internally and especially with external partners and press.

Quick return on investment

Professional digital asset management software pays off twice. Your team saves time right away, because modern DAMs are ready to go.

Seamless workflows

Thanks to integrations and plugins, your media files are always right where you need them. If you're a graphic designer, you can open files directly in Adobe Photoshop and upload new versions back into your DAM. And your social media colleagues simply link their media space to their Hootsuite account.

Secure license management

Work safely and relaxed thanks to integrated image license management. Smart DAM tools like pixx.io show at one glance what you or your colleagues are allowed to do with files within the scope of the associated license. Plus, you'll be automatically notified when a license expires.

Reconciliations and feedback loops

With a DAM, you easily give feedback at the right place, directly at the corresponding media file. Further, the comments of several colleagues are captured clearly and are specified even further with a focus point.

What else you can use our DAM software for:

Video Management Use the Digital Asset Management Solution by pixx.io for managing your videos and sharing them quickly and easily with externals via link or portal.
Optimizing Workflows Make your media workflows more efficient and save time on arrangements and media searches with a DAM.

ADVANTAGES OF DAM SOFTWARE Reasons for using a Digital Asset Management Software

If file chaos is a challenge in your daily work, you need a DAM. Digital Asset Management systems gather all images, videos, graphics, audio files, contracts, text documents and other media files of your company in one place.  

A DAM is the basis for building one central media pool for large amounts of files. However, DAM solutions are more than just a place to store media files.  

From your everyday work, you probably know how time-consuming it is to search for specific files. DAM users get there faster. With a DAM, navigating between assets is easy: Use keywords to quickly find the file you're looking for.  

Share links let you share files with your colleagues directly from within the DAM. It is also possible to share and provide feedback in the system. Think of a DAM as a workflow system for your media files and creative work. 

And that’s just the beginning. The following overview summarizes all the important functions of a Digital Asset Management system for you. 

DAM Erfahrung von Underberg
“pixx.io is a real gamechanger for us in terms of media management. Via pixx.io, we make image data available to our customers all over the world. This ensures that the relaunch of the Underberg brand can be rolled out globally and uniformly. The PowerPoint integration, for example, allows me to search for files super fast directly in the interface. With one click, the desired image is then directly in the appropriate format in my slide. This is not only practical and efficient, but also really fun to work with.”
Lukas Stötzner Produktmanager

Looking for a Digital Asset Management system?
We'll help you find it!

We have developed a Digital Asset Management Guide. Find out what's important in digital asset management and how to find the best digital asset management software for your business. 

TYPES OF DIGITAL ASSET MANAGEMENT What types of Digital Asset Management systems are there?

In general, you can distinguish between Digital Asset Management systems that are hosted in the cloud or on-premises on a company server. If you choose the on-premises hosting, backups and maintenance are handled by your company and are not performed by the DAM provider in the cloud. 

Difference between MAM (Media Asset Management) and DAM

Media Asset Management: Definition and Differences

In the media sector, you will often stumble upon the term Media Asset Management (MAM). Such systems usually focus on the handling of creative media files such as graphics, animations or videos.  


Originally, a MAM was a special Digital Asset Management system that focused purely on videos and audios. But today, most DAM tools do that out of the box: Both media asset management systems and DAMs bundle media files in one place. 


Today, MAM and DAM differ only in subtleties such as integrations with other tools or special features. For example, if a MAM focuses on video production, there are suitable plug-ins for editing programs such as Adobe Premiere. DAM providers, on the other hand, prefer to integrate graphics editing programs such as Adobe InDesign. 


If you're looking into Digital Asset Management, you'll come across a variety of terms, such as: 

  • Media database 

  • Image management 

  • Media pool 

  • Image archive 

Regardless of the term, it is basically always about organizing media files centrally, as the example of media asset management shows. 

How to find a good Digital Asset Management system

There are countless DAM systems for different needs. To make sure it really makes your everyday life easier, you should basically consider the following points when choosing a DAM tool. 

check Good DAM

  • check Easy onboarding
  • check Free trial account
  • check Automatic backups & updates
  • check Access at any time and from anywhere
  • check Clear user interface
  • check Flexible upgrades & cancellation terms


  • check Long implementation
  • check Access only through sales
  • check Internal effort for technical support
  • check Access only in internal network
  • check Complicated operation
  • check Rigid, long-term binding contracts

Highest standards at pixx.io

Digital Asset Management by pixx.io complies with the most modern and highest security standards, as confirmed by TÜV Rheinland's ISO 27001 certification. Over 1,000 teams are already satisfied customers. 

German data center
GDPR-compliant data protection
Certified according to ISO 27001
Capterra 4.8/5
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Trusted 4/5
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OMR Reviews 4.5/5
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FAQ Frequently asked questions about Digital Asset Management

What are digital assets?

Digital Asset Definition 

Digital assets are content that is stored digitally in the cloud, on a server, or on a local hard drive. 

The digital files that you work with every day have great value to your business. However, they also cause many problems. That's because the number of files businesses need to organize daily keeps growing. 


With efficient Digital Asset Management workflows, teams can keep track of digital assets. A smart DAM tool offers even more possibilities: It improves the digital workflows of each team that frequently works with media files. 

Typical examples of digital assets are: 

  • Images 

  • Videos 

  • Graphics 

  • Audio files 

  • Contracts 

  • Text documents 

  • Presentations 

  • PDF files 

  • Tables 

  • GIFs 

What is a Digital Asset Management System?

With Digital Asset Management software, you manage media files easily. You’ll save time on searching, feedback loops, and brand management. The tool also helps you to quickly request and share media

What is included in a Digital Asset Management system?

A Digital Asset Management system includes the following functions: Keywording, metadata, categorization, search, license management, sharing, role management, reporting, share capabilities, file request, and custom download formats. 

What does a DAM system do?

A DAM system makes it easy to organize media files of all types and collaborate as a team. All your images, videos, graphics and audio files are clearly and easily available for you and all team members. DAM solutions save time and nerves from the very first second. 

Why Digital Asset Management?

In short: You work more efficiently with DAM. Whether it's searching for media, coordinating feedback or using images in the right format - with a DAM system you save time and free up resources. 

Which is the best DAM?

These two points matter when choosing the perfect DAM software: 

  1. The software interface must be easy and intuitive to use. That way, anyone can get started right away and new employees don't have to spend a long time learning the ropes. 

  1. The DAM is constantly evolving and values feedback from its customers. 

For you, the best Digital Asset Management system is the one that gives you what you need. Whether you "just" want to collect and search images in one place, or build a complex image management system for a multi-site marketing team and collaborate with external partners. 

The perfect DAM tool flexibly adapts to your needs. More storage? More users? More features? Or less? You choose the one that works best for you and your team.  

How much does a Digital Asset Management system cost?

The cost depends on what you want from your DAM. The prices of pixx.io give you a first impression of what to expect. Or simply try the DAM for free and convince yourself. 

Your advantage: You can sign up for a flexible subscription with pixx.io  and terminate the contract at any time or extend it if necessary. 

Bring your asset management into the flow

With pixx.io you can organize your files more efficiently while highest security standards, smart search functions and easy onboarding keep your back clear.
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