pixx.io for DMO & Tourism Teams

Destination management and the tourism industry thrive on emotion and wanderlust. You spark both with images and videos, and with pixx.io’s Digital Asset Management, the right content is always at your fingertips.

DAM Made in Germany
GDPR-compliant and ISO 27001-certified
Your data hosted in Germany

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Use Images With Ease

Put together image collections in no time and share them with press and partners via link or portal. pixx.io lets you define who can access them and keeps an eye on the validity of your image licenses for you.

Get Tasks Done Fast

Whether you want to digitize your entire destination or improve your workflows step by step, pixx.io streamlines your DMO processes, eliminates duplicates, and frees up more time for product development.

Process Data Securely

The data of your audience and your organization deserves the best possible protection. That’s why pixx.io stores your data exclusively on servers in German data centers and strictly adheres to applicable ISO standards.

200+ Tourism Organizations Trust pixx.io

Best Practices in Tourism How pixx.io Supports your Destination Management

Collect Photos & Videos

Do you work with photographers or agencies in a tourism region or for city marketing? With pixx.io, you can conveniently collect images and videos from external contributors via upload link and bundle them clearly in collections. You decide where and how files are organized in pixx.io, and you can link them directly to keywords and licenses.

Organize Licenses & Rights

For a DMO, image rights and property releases are part of everyday work. With pixx.io, you’re always on the safe side. Create individual licenses for your photographers and set their validity right at upload. When a license expires, you and your team are notified immediately.

Share Content Via Portals

Give your press partners, event venues, and agencies access to compelling content. With pixx.io, you can set up self-service portals in no time and cut down on phone inquiries. At the same time, you stay in control of access, rights, and download settings, and keep a transparent overview of who is using which media files.

Productivity All DMO Media in One Place

pixx.io gives you, and if you want, your entire DMO and your partners, central access to all digital content. With AI features, automations, smart features, and analytics, you speed up your processes and keep improving them over time. This helps you bring a leaner mindset to your destination management and complete projects with a higher return.

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Data Management Get There Faster With Keywords

Too many photos, too little time? pixx.io brings structure to your media files so you can connect images to your content faster. Need a press photo on short notice? With keywords or semantic search, you can search thousands of tourism images and find matching photos in seconds, including approvals and versions. For even more time savings, simply leave the tagging to our artificial intelligence and facial recognition.

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Security Legally and Technically Secure

Your industry lives on photos, and on photographers showing off your destination at its best. pixx.io lets you organize licenses and image rights securely and effortlessly meet your proactive disclosure obligations. This Digital Asset Management tool not only protects you from fines and reputational damage: with rights and role management, you’re also safe from unwanted access.

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What DMOs say about pixx.io

Strand mit Sonnenschirmen - Luebeck Travemuende

“Licensing indicates to employees which image rights must be observed when passing on media; this applies in particular to passing on images to the press, tourist service partners and social media. This is a relief in the daily work for the whole team and ensures the safe handling of image rights.”

Doris Anette Schuetz von Luebeck travemuende

Doris Annette Schütz Head of press department

FAQ for Tourism Management

How do tourism organizations centrally organize images and videos for all channels?

With pixx.io, you bundle all your media in one central Mediaspace and organize it with keywords, metadata, and collections. This way, everyone on the team always has access to the same up-to-date files, whether for your website, social media channels, newsletter, or press work.

How can teams in tourism and event marketing quickly find the right asset?

All tourism and event assets stored in pixx.io, including approvals and versions, can be searched in seconds using keywords, filters, or semantic search. To help you find assets even faster, AI features like facial recognition support your search.

How do we organize assets by season, campaign, and target audience?

The pixx.io DAM tool gives you flexible ways to sort your media. For example, create a collection for each campaign or filter files by season or target audience. Metadata helps you keep track. When uploading new files or collecting assets via upload links, you can maintain metadata manually or let pixx.io handle the work automatically.

How do I prevent outdated images, duplicate files, and unclear versions from circulating?

Since you organize all your media files centrally in pixx.io, duplicates no longer slip through. Different versions of a file are bundled together so it’s always clear what the latest version is and which files are approved for publication. Assets you no longer need move to the archive, where they stay out of the way of your current workflows.

How do we keep image rights and consent under control for event and guest photos?

For a DMO, image rights and property releases are part of everyday work. With pixx.io, you’re on the safe side. For example, create individual licenses for your photographers or store license information about photographed models and buildings directly on the asset. You set the validity right at upload. When a license is about to expire, pixx.io notifies you in good time.

How do we build a media portal for press, tourist information centers, or event partners?

With pixx.io, you can set up a self-service portal directly from your Mediaspace. You select all relevant files or collections for your portal and define how access and downloads are handled and whether users need a password. If you need more than one portal for partners, retailers, customers, or press, you can flexibly add more at any time. The portals appear in your brand’s look & feel.

How do I provide media to press, partners, and organizers securely and easily?

You share images, videos, or other media files with external partners either via link directly from pixx.io or through a portal. You decide whether recipients can only view your files or also download them, and in which resolution. Your partners don’t need their own pixx.io account, which makes collaboration much simpler.

How do I make sure all partners only use approved brand assets?

With user groups and permissions, you flexibly define who has access to what. This way, all internal and external users only see what they really need. Outdated assets go to the archive and are not visible to partners.

How do I integrate a DAM into my existing marketing and content landscape?

pixx.io offers a variety of integrations for the tools you work with every day. Once pixx.io is connected, images, videos, and graphics are always available right where you need them. The DAM portal integrates seamlessly with applications such as Adobe, Hootsuite, Canva, TYPO3, WordPress, and Shopify. If you want to connect pixx.io to another system or automate workflows, you can link your DAM to over 600 other tools via Make or use the pixx.io REST API for custom requirements.

How do you successfully introduce a DAM in a tourism or event organization?

Change management helps ensure that pixx.io is integrated into your organization for the long term. We recommend five key steps: answer the “why,” approach change step by step, secure resources, clarify roles and responsibilities, and keep going continuously. On request, we offer onboarding support so your DAM project delivers efficiency from the start.

Does pixx.io use AI image recognition?

Yes, pixx.io uses artificial intelligence for automatic tagging. We’re constantly developing pixx.io and integrating modern technologies so you can find your content even faster.

Which pixx.io plan is right for me?

pixx.io offers several plans with different features. What’s especially handy: upgrading to a higher plan, adding new users, and booking add-ons takes just a few clicks. pixx.io grows with your team and your needs.
Do you have special requirements? With the Enterprise plan, we offer tailored solutions for your media files. Feel free to contact our sales team.

Get your media management flowing

With pixx.io you can organize your files more efficiently. Highest security standards, smart search functions and easy onboarding support you.

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