Tourismus+Congress Frankfurt am Main: Making digitalization fun in travel

“The onboarding went super smooth. The sales process was friendly and easy. Everything happened fast - no hassle.”

Markus Lott Digitalization Specialist

Content

About Tourismus+Congress Frankfurt

Frankfurt is famous for its skyline and modern, urban energy. But modern ways of working took time to reach Tourismus+Congress Frankfurt. Markus Lott, Digitalization Specialist, faced plenty of challenges but was ultimately able to replace outdated, complicated workflows with simpler, more contemporary processes - thanks in part to pixx.io.

DMO (Destination Management Organization)
Frankfurt/Main

The challenge

Duplicate files everywhere
License confusion

Where it started

Tourism runs on images. Travelers want to see destinations before they go. That’s why tourism boards and Destination Management Organizations (DMOs) need a rich library of visual content to promote places and events. But you need organization to pull that off - something Frankfurt’s folder chaos made nearly impossible. Duplicates piled up, and teams reused the same assets campaign after campaign, only to avoid searching.

The pixx.io fix

License management is key in tourism. DMOs team up with photographers and need crystal-clear rights for every shot. With pixx.io, Tourismus+Congress Frankfurt created new collaboration contracts. They are now neatly stored in the DAM by pixx.io together with stock licenses.

The impact

Less chaos, more fun. That’s what pixx.io delivers. The DMO company is now also stepping up its digitalization with ease. Markus’s verdict? He is happy to have pixx.io. His favorite feature is the keyword search: “Finding images by keyword is just so easy. It makes work fun!”

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“After choosing pixx.io, our media workflow instantly improved. Our team, from graphic designers to social media managers, and all other colleagues (in Marketing), access the same central media pool.”

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