FLYER delivers content to 1,200+ dealers seamlessly and on brand

“We needed a solution to provide our 1,200 dealers in different countries and languages with the latest images, videos, and documents. Our goal was to offer a dealer-centric platform that makes their lives easier—and that’s how we found pixx.io.”

Felix Kühni Multimedia Creator

Content

About FLYER

FLYER is Switzerland’s leading e-bike manufacturer, renowned for technical innovation and modern design. With headquarters in Switzerland, the company supplies a network of over 1,200 dealers across multiple countries and languages. Efficient processes and excellent service are key to how FLYER works. That’s why they rely on a digital asset management system to make sure every dealer gets the media content they need.

E-bikes
Switzerland
1993
produces about 50,000 e-bikes per year

The challenge

Efficiently supplying a global dealer network with updated media assets
Delivering a flexible, user-friendly content portal tailored to each dealer’s needs

Where it started

FLYER handles vast volumes of media like images, videos, brochures and product guides, that are updated regularly and available in multiple languages. Dealers expect immediate access to up-to-date assets in the format and resolution they need.

The real challenge? Organizing it all so every dealer, in any region, could quickly find what fits their business. “We wanted a solution that really centered around our dealers,” explains Felix Kühni. “That’s when we discovered pixx.io.”

The pixx.io fix

pixx.io gives FLYER a dealer portal that’s designed around usability and brand integrity. Dynamic collections, powered by metadata, automatically sort and distribute assets based on criteria like product, region, and channel.

“This is a game-changer for us. Dynamic collections save our team hours,” says Felix. Dealers always see the latest brand-approved images and resources as soon as they're available, with zero manual updates.

Customization matters: FLYER tailored filters and categories to match dealer needs. The portal’s intuitive design and asset navigation help dealers locate media in seconds. Download options make it easy to grab images in the right size or format so assets like Instagram Stories are ready to use right away.

That means dealers can market events or promotions fast and always stay brand-compliant, no extra editing required. Their dealers focus on what they do best: selling bikes and educating customers while FLYER ensures total brand consistency across all markets.

How Flyer implemented pixx.io

FLYER and the pixx.io team worked closely to configure the DAM system. Smart structure, metadata, and filters help dealers surface the perfect content in just a few clicks. Single Sign-On (SSO) streamlines user management for everyone.

Integration with Adobe apps lets FLYER’s team edit, store, and share assets directly. As soon as a new product photo or technical guide is ready, dynamic collections ensure the right dealers get instant access for marketing or support.

“With dynamic collections, every new piece of content is instantly live for our dealers - whether it’s product shots, brochures, or technical documents,” says Felix.

The impact

Now, FLYER delivers assets to its dealer network faster and more effectively. Dynamic collections automate distribution, so dealers always have what they need. The portal’s clean design and sharp filters keep workflows lean. Dealers log in, search, and download with ease.

Visual search and custom metadata mean dealers compare hundreds of images in seconds. “With metadata designed for us, finding product shots or marketing images is quick - no more digging through endless folders,” Felix adds.

With pixx.io, FLYER is even more competitive - offering a centralized, dealer-focused platform that empowers their network and keeps every piece of media 100% on brand.