Media Asset Governance ­for Your AI Content

Companies are storing more and more digital content. AI is accelerating this trend while introducing new challenges: Who is responsible for assets, who approves them, and who ensures AI labeling in line with the EU AI Act? With pixx.io, you bring together data management, compliance, and media asset governance in one place.

1,600+ teams trust pixx.io for their data management.

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Your Benefits at a Glance

Stress-free data management Use pixx.io to efficiently organize all your media assets in the cloud with keywords and collections. This turns your DAM platform into a solid foundation for your media asset governance.
Clea approval workflows With connected review and approval processes, you ensure that AI-generated content is labeled and approved before it leaves the company, meeting EU AI Act requirements without extra effort.
Secure asset sharing Share assets securely within your company and beyond, without switching between multiple tools. Everyone involved has clear visibility into key information such as origin, labeling status, and usage rights for each asset.

Media Asset Governance Made Simple pixx.io solves your transparency and compliance challenges

Data management tools bring structure and efficiency to how media assets are made available. But as AI adoption grows, that's no longer enough. The next stage is media asset governance: it clarifies responsibilities, controls approval processes, and creates transparency around the origin and labeling of your assets, helping you reliably meet requirements such as the AI Act.

With pixx.io, you always know who is responsible for which assets, who has access, and how content is shared securely with colleagues and external partners, for both traditional media assets and AI-generated content.

Das Media Asset Management System von pixx.io findet Dubletten und Einzeldateien

pixx.io makes managing your data simple. The platform gives you an at-a-glance view of relevant file information and makes it easy to add new data. For example, you can note which tool generated an AI asset and whether it needs to be labeled as AI-generated.

Ordner organisieren ist mit pixx.io flexibel möglich

As a data manager, you carry significant responsibility for data security and compliance. pixx.io is GDPR-compliant and helps you organize image rights and licenses or store usage rights and restrictions for AI-generated assets. That way, you always have an overview of license terms and the scope of model and property releases.

Losing media files is costly and frustrating. Losing control over how they're used is too. pixx.io protects product images, agency designs, campaign concepts, and AI-generated content. With servers located in Germany and daily backups, your file management is in safe hands. Comprehensive role and permission management forms the technical foundation of your media asset governance strategy.

As a data steward, you carry significant responsibility for data security and compliance within your organization. pixx.io is GDPR-compliant and helps you organize image rights and licenses. You always have an overview of the terms and scope of licenses as well as model and property releases, protecting your company from legal warnings and effortlessly fulfilling your proactive duty to provide information.

pixx.io optimiert die Zusammenarbeit mit internen und externen Partnern

How Companies Implement Media Asset Governance with pixx.io

Carsten Giermann von Authentic Sports and Toys
“The complete management process is simply more comfortable, and all our media files are just in one place now.”
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Doris Anette Schuetz von Luebeck travemuende
“Licensing indicates to employees which image rights must be observed when passing on media; this applies in particular to passing on images to the press, tourist service partners and social media. This is a relief in the daily work for the whole team and ensures the safe handling of image rights.”
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FAQ

How does a DAM help with data management challenges?
A DAM addresses data management challenges through efficient data organization, centralization, version control, secure cloud-based data access and sharing, and faster workflows and approval processes. Managing your various data and information becomes effortless as a result.
What is media asset governance, and why isn't data management alone enough anymore?
While data management helps you organize your assets, media asset governance takes things a step further. You control who creates, reviews, and approves assets, and how they are labeled. As AI adoption grows and requirements like the EU AI Act come into play, both are becoming increasingly important for companies. pixx.io brings the two together in a single system.
What does the EU AI Act specifically require for AI-generated content?
The EU's AI Act requires companies to label synthetic content when it is used publicly. This applies to AI-generated images, videos, and text. pixx.io helps integrate this labeling systematically into your content workflow and document it fully.
Can pixx.io distinguish AI-generated assets from traditional assets?
Yes, as long as you keep your information properly maintained. You define your own metadata fields and keywords to identify AI-generated content as such. This makes all assets filterable, discoverable for review processes, and traceable in the audit trail.
How do approval workflows for AI-generated content work in pixx.io?
Assets move through defined review stages: upload, review, commenting, approval. Every step is documented. This ensures AI content is reviewed against internal standards and external compliance requirements before it's published.
How does pixx.io handle security and data protection? Who sees my personal data, and how long is it stored?
We take data protection and confidentiality very seriously and comply with applicable national and European data protection regulations. Your online application is therefore transmitted in encrypted form, in line with current recognized technical standards.
As part of the application process, your data may be shared with, or access granted to, designated third parties/affiliated companies of pixx.io GmbH for processing purposes. Your data will not be shared with outside parties beyond what is described above; in particular, your data will not be sold, rented, or exchanged.
Your data will be deleted after the application process ends and any applicable legal challenge periods have expired, unless you have given consent for your application to be stored for future job openings. If your application relates to a specific job posting, we will only retain your application data beyond the completion of that hiring process to the extent necessary to safeguard our legitimate interests under Art. 6(1)(f) GDPR — for a maximum of 6 months, or as long as you have consented.
For full details on our data protection practices, please see our Privacy Statement.

Organize Your Media Files with Ease Using pixx.io

Try it now and discover all the benefits of efficient workflows for your media management in eCommerce.
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