Primo: 100% organized. Zero file chaos. With pixx.io

1. Massive volumes of visual assets

2. No easy way to find or track current files

As Social Media Manager, Simon Ensinger works with a huge amount of visual content, much of it coming straight from the construction site. He uses this material on Primo’s channels to give authentic insights into the team’s daily work and shares videos that show Primo products in real-world scenarios. These posts help customers understand how Primo solutions work and attract new talent by showcasing everyday moments.

Simon always needs striking photos and videos for his stories. With so many assets, especially raw footage from filming days that can reach up to 100 GB, his media library grows fast and demands serious storage.

Primo wanted a better way to manage its growing library of media. Simon knew: just dumping files in folders wouldn’t cut it. Primo needed Digital Asset Management that scales. Ease of use and flexibility made pixx.io the obvious choice.

Simon spearheaded the rollout. Before launching pixx.io, he established a clear folder structure and set precise rules for using the DAM tool. This keeps content organized long-term. He also recorded a training workshop for first-time users, making onboarding easy and ensuring everyone knows how to find and share media quickly.

What really makes Simon’s job easier is the Adobe integration. He edits photos and videos faster and more efficiently, pulling files straight from pixx.io into Photoshop or InDesign, then saving the finished assets right back to the platform, ready for sharing.

pixx.io brings order to Primo’s content and streamlines the team’s creation of different formats. The Adobe integration saves time and headaches, just as the keywords and filter searches. The team shares collection links directly in Asana, so files move faster without the need for repeated downloading or uploading.

Looking ahead, Simon sees even more potential: using the pixx.io media portal as a press hub, so Primo can get more out of its Digital Asset Management workflows.